The perpetuation of gender stereotypes through gender reveal parties

Abstract

The objective of this article was to identify, through interviews and non-direct observation, the impact of gender reveal parties on the prevalence of gender stereotypes, in order to gain a better understanding of the symbolic construction of gender before birth. In this regard, it highlights the influence of the family in shaping identity by transmitting beliefs, values, and gender stereotypes through the enculturation process. These social stereotypes, which dictate behavioral expectations based on gender, are symbolically constructed within society and reinforced through the assignment of colors, objects, qualities, and even specific activities. While technology and social media enable the acquisition of information on this topic, enriching the knowledge of those interested in it, they also act as a dissemination mechanism that promotes a mysoginistic and patriarchal culture, reinforcing concepts such as gender stereotypes and binary thinking.

This perspective is supported by the findings, which highlight the impact of social media on the growing popularization of gender reveal parties, which emerged in 2008. The results show that the interviewees chose to host these parties after seeing them on digital platforms, suggesting a strong influence of the social media in adopting this trend. Local influencers play a crucial role in endorsing and promoting these celebrations, further reinforcing the gender stereotypes ingrained in Salvadoran society. Additionally, a persistent binary and exclusive conception of gender was observed at these parties, where specific colors are assigned (pink for girls, blue for boys), and both expectant parents and guests are expected to adhere to these traditional gender roles.

In conclusion, it highlights the influence of gender reveal parties supported by social media and influencers in reinforcing gender stereotypes deeply rooted in Salvadoran culture. The persistence of binary gender concepts and the assignment of specific roles to future boys and girls pose significant challenges in promoting a more inclusive and diverse society.

DOI: https://doi.org/10.5377/entorno.v1i78.18979

URI: http://hdl.handle.net/11298/1368